Service
Recruitment Marketing
Attract, engage, and hire the right clinical talent — with employer branding and recruitment campaigns built exclusively for healthcare.
The Challenge
Recruiting in Healthcare Is Different
Clinical professionals don't respond to generic recruitment ads. They're experienced, discerning, and have plenty of options. To attract the right candidates — a GP joining a private practice, a registered nurse choosing a care home, a physio picking a clinic — your employer brand needs to be as strong as your clinical reputation.
Vita builds recruitment marketing that speaks the language of healthcare professionals. Job board presence, targeted social campaigns, and an employer brand that gives candidates genuine reasons to choose you.
73%
Candidates research employer online before applying
2×
More applicants with strong employer brand
NHS
Jobs, Indeed & LinkedIn specialist coverage
73%: LinkedIn Talent Trends report, 2022. 2×: LinkedIn Global Recruiting Trends, Employer Brand research.
Our Deliverables
What's Included
Job Board SEO
Optimised job listings that rank on Google Jobs, NHS Jobs, and sector job boards — ensuring your vacancies are visible to actively searching candidates.
Employer Branding
A compelling employer identity — why your practice is a great place to work, told with authenticity, for clinical audiences who can see through spin.
Social Recruitment
LinkedIn, Facebook, and Instagram campaigns targeting qualified clinical professionals by specialism, geography, and career stage.
Candidate Messaging
Job ads, landing pages, and follow-up sequences written for healthcare professionals — clear, respectful, and clinically informed.
Campaign Analytics
Cost-per-applicant tracking, source attribution, and quality-of-hire analysis so your recruitment spend is always accountable.
Compliance Review
All recruitment advertising reviewed against ASA and Equality Act requirements — protecting you from discriminatory or misleading claims.
Compliant by Design
All recruitment advertising is reviewed against ASA guidelines, CAP codes, and the Equality Act 2010 — ensuring your job ads are both effective and legally sound.
The Process
How We Fill Your Roles
Employer Brand Audit
We review your current employer presence — your careers page, job boards, social profiles, and online reviews — to understand what candidates find when they look you up.
Campaign Build
Job listings optimised for search, social ads targeting the right clinical professionals, and landing pages that convert interest into applications.
Monitor & Refine
Weekly performance tracking with clear reporting on cost-per-applicant and source quality. We iterate until your pipeline is consistent and affordable.
Target Profiles
Who It's For
Private Clinics & Practices
Recruiting GPs, consultants, dentists, or support staff into private practice — where NHS job boards aren't the right fit and quality matters most.
Care Home & Domiciliary Groups
Filling nursing, care worker, and management roles at scale — with employer branding that competes on values, not just salary.
Wellness Practices & Studios
Attracting physiotherapists, therapists, and wellness professionals who could work anywhere — making sure they choose you.
Synergy
Recruitment Works Best With
Branding & Creative
A strong employer brand starts with a strong practice brand.
Website Creation
Your careers page is your most powerful recruitment tool.
Marketing Strategy
Recruitment strategy sits inside your overall growth plan.
Reputation Management
Candidates Google you. Make sure they like what they find.
We were spending a fortune on recruitment agencies with mediocre results. Vita built us a proper employer brand and campaign. Our cost-per-hire dropped significantly and the quality of applicants was noticeably higher.
Operations Director, Care Group
Ready to Attract Better Talent?
Let's build a recruitment strategy that fills your roles with the right people.